Dynamic ads on Instagram let you promote the right products to the right person at the right time.

When someone visits your website or mobile app, and then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app.

You can create dynamic ads on Instagram the same way you do with dynamic ads on Facebook.

To start, upload your entire product catalog into Business Manager.

And now businesses using dynamic ads can easily connect with more potential customers on mobile.

To date, more than 2.5 billion unique products have been uploaded to Facebook.

Now, by extending dynamic ads to Instagram, advertisers can promote relevant products to shoppers who have browsed their website or mobile app across two platforms where people spend much of their time—Facebook and Instagram.

While many advertisers already use Instagram to promote their products, manually tailoring ad creative and targeting for every product in their catalog is time-consuming.

You can also work with an Instagram Partner Program company or Facebook Marketing Partner to get started.

You can also control the products you want advertised to make sure the ads pull in products that are in stock with their latest pricing.

For additional reach, you can even extend your dynamic ads to Facebook and Facebook Audience Network.

Once dynamic ads are set up, products will automatically populate based on a person’s action on your website or mobile app.

That means there’s no need to configure thousands of individual ads for each product.